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Nursing homesAlabama › Florala Health and Rehabilitation LLC

Florala Health and Rehabilitation LLC

23621 Goldenrod Avenue, Florala, AL 36442 · 3348588585 · 85 certified beds

Overall★★★☆☆ 3/5
Health inspections★★★☆☆ 3/5
Staffing★★★★☆ 4/5
Quality measures★★☆☆☆ 2/5

Ownership group

Per CMS filings, this facility is affiliated with Nhs Management, a group operating 43 facilities in 3 states. Group record: average rating 2.9/5, 2 abuse citation icons, 0 facilities on the Special Focus list, $190,965 in federal fines. This facility rates above its group average (2.9/5).

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Staffing (hours per resident per day)

Total nurse staffing: 3.80 (Alabama median: 3.89). RN hours: 0.76. Weekend total: 3.26. Nursing staff turnover: 47%.

Inspection deficiencies

All-time on record: 3 deficiency citations. Below: citations from 2023 onward (severity letters explained in methodology).

No citations recorded from 2023 onward.

Federal penalties

No federal fines or payment denials on record.

Ownership & control records (CMS filings)

NameRoleType%Since
NORTHPORT HOLDING OPERATIONS, LLC5% Or Greater Direct Ownership InterestOrganization100%since 08/16/2002
JAMES N ESTES JR FAMILY DYNASTY TR NO 25% Or Greater Indirect Ownership InterestOrganization18%since 12/27/2012
JAMES NORMAN ESTES JR TR5% Or Greater Indirect Ownership InterestOrganization6%since 06/30/2013
JENNIFER E AGEE FAMILY DYNASTY TR NO 25% Or Greater Indirect Ownership InterestOrganization18%since 12/27/2012
JENNIFER LEE ESTES TR 0310935% Or Greater Indirect Ownership InterestOrganization6%since 06/30/2013
ESTES, JAMES5% Or Greater Indirect Ownership InterestIndividual51%since 08/16/2002
HOWELL, RHONDACorporate DirectorIndividualNOT APPLICABLEsince 10/23/2023
RASCO, LYNNCorporate DirectorIndividualNOT APPLICABLEsince 07/01/2022
RICHBURG, JULIECorporate DirectorIndividualNOT APPLICABLEsince 12/11/2014
ESTES, JAMESCorporate OfficerIndividualNOT APPLICABLEsince 08/16/2002
LONG, PHILLIPCorporate OfficerIndividualNOT APPLICABLEsince 10/01/2019
BRASWELL, CRYSTALOperational/Managerial ControlIndividualNOT APPLICABLEsince 04/17/2020
HOWELL, RHONDAOperational/Managerial ControlIndividualNOT APPLICABLEsince 10/23/2023
RASCO, LYNNOperational/Managerial ControlIndividualNOT APPLICABLEsince 07/01/2022
RICHBURG, JULIEOperational/Managerial ControlIndividualNOT APPLICABLEsince 12/11/2014

Compare nearby (Covington County)

Source: CMS Provider Data Catalog (July 2026 release) — provider file, deficiency file, ownership file, penalty file. CCN 015451. Corrections: data@carerecords.org.