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Nursing homesNew York › Latta Road Nursing Home East

Latta Road Nursing Home East

2102 Latta Road, Rochester, NY 14612 · 5852250920 · 40 certified beds

Overall★★★☆☆ 3/5
Health inspections★★★☆☆ 3/5
Staffing★★☆☆☆ 2/5
Quality measures★★☆☆☆ 2/5

Ownership group

Per CMS filings, this facility is affiliated with Hurlbut Care, a group operating 13 facilities in 1 states. Group record: average rating 3.8/5, 0 abuse citation icons, 1 facilities on the Special Focus list, $909,005 in federal fines. This facility rates below its group average (3.8/5).

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Staffing (hours per resident per day)

Total nurse staffing: 3.48 (New York median: 3.49). RN hours: 0.38. Weekend total: 3.20. Nursing staff turnover: 46%.

Inspection deficiencies

All-time on record: 17 deficiency citations. Below: citations from 2023 onward (severity letters explained in methodology).

Survey dateDeficiencySev.TypeStatus
2025-04-18Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. DHealthcorrected 2025-06-02
2025-04-18Provide care and assistance to perform activities of daily living for any resident who is unable. DHealthcorrected 2025-06-02
2025-04-18Provide safe and appropriate respiratory care for a resident when needed. DHealthcorrected 2025-06-02
2025-04-18Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail. DHealthcorrected 2025-06-02
2025-04-18Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. DHealthcorrected 2025-06-02
2025-04-18Provide and implement an infection prevention and control program. DHealthcorrected 2025-06-02
2025-01-17Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining. Dcomplaintcorrected 2025-03-16
2025-01-16Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs. Gcomplaintcorrected 2025-03-16
2025-01-16Respond appropriately to all alleged violations. Dcomplaintcorrected 2025-03-16
2023-08-08Respond appropriately to all alleged violations. Dcomplaintcorrected 2023-10-06
2023-08-08Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals. Dcomplaintcorrected 2023-10-06
2023-08-08Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures. Dcomplaintcorrected 2023-10-06
2023-08-08Ensure that residents are free from significant medication errors. Dcomplaintcorrected 2023-10-06
2023-08-08Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Dcomplaintcorrected 2023-10-06

Federal penalties

DateTypeAmount
2025-01-16Fine$8,979

Ownership & control records (CMS filings)

NameRoleType%Since
HURLBUT, ROBERTDirect Ownership InterestIndividualNOT APPLICABLEsince 01/01/2016
CURLETTA, MARKCorporate OfficerIndividualNOT APPLICABLEsince 07/16/2021
HURLBUT, ROBERTCorporate OfficerIndividualNOT APPLICABLEsince 01/01/2016
CURLETTA, MARKOperational/Managerial ControlIndividualNOT APPLICABLEsince 07/01/2021
DAR, SONIAOperational/Managerial ControlIndividualNOT APPLICABLEsince 01/01/2020
SERGENT, MICHELLEOperational/Managerial ControlIndividualNOT APPLICABLEsince 04/01/2025

Compare nearby (Monroe County)

Source: CMS Provider Data Catalog (July 2026 release) — provider file, deficiency file, ownership file, penalty file. CCN 335618. Corrections: data@carerecords.org.