Nursing homes › North Carolina › Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC 27534 · 9197362121 · 200 certified beds
Per CMS filings, this facility is affiliated with Principle Long Term Care, a group operating 44 facilities in 3 states. Group record: average rating 3.0/5, 4 abuse citation icons, 0 facilities on the Special Focus list, $1,046,757 in federal fines. This facility rates below its group average (3.0/5).
Total nurse staffing: 3.58 (North Carolina median: 3.53). RN hours: 0.51. Weekend total: 3.32. Nursing staff turnover: 59%.
All-time on record: 19 deficiency citations. Below: citations from 2023 onward (severity letters explained in methodology).
| Survey date | Deficiency | Sev. | Type | Status |
|---|---|---|---|---|
| 2026-03-19 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. | E | Health | corrected 2026-04-07 |
| 2026-03-19 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. | B | Health | corrected 2026-04-07 |
| 2026-02-13 | Provide appropriate treatment and care according to orders, resident’s preferences and goals. | G | complaint | Past Non-Compliance |
| 2026-02-13 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. | G | complaint | Past Non-Compliance |
| 2025-01-24 | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. | D | complaint | corrected 2025-01-29 |
| 2024-12-06 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. | D | complaint | corrected 2025-01-24 |
| 2024-12-06 | Protect each resident from the wrongful use of the resident's belongings or money. | D | complaint | corrected 2024-05-19 |
| 2024-12-06 | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. | D | Health | corrected 2025-01-24 |
| 2024-12-06 | Ensure services provided by the nursing facility meet professional standards of quality. | D | Health | corrected 2025-01-24 |
| 2024-12-06 | Provide safe and appropriate respiratory care for a resident when needed. | D | Health | corrected 2025-01-24 |
| 2024-12-06 | Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being. | D | Health | corrected 2025-01-24 |
| 2024-12-06 | Ensure that residents are free from significant medication errors. | D | complaint | corrected 2025-01-24 |
| 2023-11-30 | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. | F | Health | corrected 2023-12-28 |
| 2023-11-30 | Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action. | F | Health | corrected 2023-12-28 |
| 2023-11-30 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. | E | complaint | corrected 2023-12-28 |
| 2023-11-30 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. | E | Health | corrected 2023-12-28 |
| 2023-11-30 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. | D | complaint | corrected 2023-12-28 |
| 2023-11-30 | Provide care and assistance to perform activities of daily living for any resident who is unable. | D | complaint | corrected 2023-12-28 |
| 2023-11-30 | Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason. | D | Health | corrected 2023-12-28 |
| Date | Type | Amount |
|---|---|---|
| 2026-02-13 | Fine | $4,394 |
| 2026-02-13 | Fine | $4,394 |
| 2024-12-06 | Fine | $6,570 |
| Name | Role | Type | % | Since |
|---|---|---|---|---|
| PRINCIPLE IT SERVICES, INC. | Direct Ownership Interest | Organization | NOT APPLICABLE | since 01/01/2011 |
| PRINCIPLE LONG TERM CARE, INC. | Direct Ownership Interest | Organization | NOT APPLICABLE | since 01/01/2011 |
| KRISHNARAJ, RAMESH | Managing Control - Governing Body | Individual | NOT APPLICABLE | since 03/01/2023 |
| STROUD, WENDY | Managing Control - Governing Body | Individual | NOT APPLICABLE | since 05/24/2021 |
| BOICE, GALE | Corporate Officer | Individual | NOT APPLICABLE | since 03/05/2018 |
| HOOD, LYNN | Corporate Officer | Individual | NOT APPLICABLE | since 11/01/2017 |
| JOHNSON, DIANNE | Corporate Officer | Individual | NOT APPLICABLE | since 01/01/2011 |
| PRINCIPLE LONG TERM CARE, INC. | Operational/Managerial Control | Organization | NOT APPLICABLE | since 01/01/2011 |
| HOOD, LYNN | Operational/Managerial Control | Individual | NOT APPLICABLE | since 11/01/2017 |
Source: CMS Provider Data Catalog (July 2026 release) — provider file, deficiency file, ownership file, penalty file. CCN 345113. Corrections: data@carerecords.org.