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HospiceVirginia › Richmond

Serenity First LLC

Hospice in Richmond, Virginia · CCN 491638

Contact and basics

  • Address4915 Fitzhugh Avenue -
    Richmond, VA 23230
  • Phone(804) 562-5730
  • CMS certification number491638
  • Ownership typeFor-Profit
  • Medicare-certified since04/22/2021
  • CountyHenrico

Hospice Care Index

8 out of 10

CMS builds this single score out of ten separate indicators drawn from claims. A provider earns a point for each indicator where it is not an outlier against national thresholds. This one scores mid-range.

IndicatorThis providerRead as
Visits near death88.7%higher is better
Gaps in nursing visits32.7%lower is better
Early live discharges16.7%lower is better
Late live discharges22.9%lower is better
Burdensome transitions, Type 18.3%lower is better
Burdensome transitions, Type 20.0%lower is better
Skilled nursing minutes on weekends7.3%higher is better
Nurse care minutes per routine home care days14.10 minhigher is better
CHC/GIP provided0.0%higher is better
Per-beneficiary spending$18,799context, not a quality score

Why live discharges matter. Hospice is for people expected to die within six months. A patient leaving hospice alive is sometimes the right outcome — they got better, or chose to resume curative treatment. But an unusually high rate can also indicate patients were enrolled who did not qualify, or were discharged when their care became expensive. CMS publishes early and late live-discharge rates for exactly this reason. Treat a high number as a question to ask, not a verdict.

What families said

Survey questionFamilies answering "always" / top box
Rated this hospice 9 or 10 out of 1083.0%
Would definitely recommend88.0%
Family member treated with respect94.0%
Got the emotional and spiritual support they wanted93.0%

CAHPS Hospice Survey, completed by caregivers after the patient's death. Providers with too few responses are not scored.

Who this hospice serves

Average daily census: 64 patients.

Where care was delivered

  • Patient's home32.0%
  • Assisted living facility65.0%
  • Nursing facility2.0%
  • Skilled nursing facility0.0%
  • Inpatient hospice facility0.0%
  • Inpatient hospital0.0%

Primary diagnosis mix

  • Dementia39.0%
  • Cancer18.0%
  • Circulatory / heart disease20.0%
  • Respiratory disease6.0%
  • Stroke9.0%
  • Other conditions11.0%

Who owns this hospice

OwnerRoleShareAssociated sinceCMS type flags
DEBORAH JOHNSTON5% OR GREATER DIRECT OWNERSHIP INTEREST10%8/15/2025
DEBORAH JOHNSTONCORPORATE OFFICER100%6/3/2021
DEBORAH JOHNSTONCORPORATE DIRECTOR100%6/3/2021
DEBORAH JOHNSTONW-2 MANAGING EMPLOYEE100%6/3/2021
TIMOTHY HANOLD5% OR GREATER DIRECT OWNERSHIP INTEREST90%8/15/2025
WADE WILLIAMSCORPORATE DIRECTOR10/1/2020

Source: CMS Hospice All Owners file, linked to this provider through its Medicare enrollment record. Medicare's Care Compare does not present ownership in this form.

Other hospices in Richmond

All hospices in Richmond →

Where these records come from

Everything on this page is reproduced from the CMS Provider Data Catalog (July 2026 release) and, where shown, the CMS ownership and Medicare enrollment files. Nothing here is a rating or opinion of ours. If you believe a figure is wrong, email data@carerecords.org with the CCN and we verify against the official file within 5 business days.

How to cite this page: CareRecords, "Serenity First LLC — hospice records, Richmond, VA." Compiled from the CMS Provider Data Catalog (July 2026 release), CCN 491638. https://carerecords.org/hospice/virginia/serenity-first-llc-richmond/